Home Owners often have a difficult time
maintaining insurance on a vacant property.
A vacant house often is in danger
of policy cancellation or costs escalating dramatically.
Having an RSM at the property
insures the ability to keep the home insured and often will
result in a lower insurance premium.
Note: RSMs maintain $300K personal liability insurance and MHA
also maintains a $3M liability insurance policy.
The RSM pays for
the utilities, routine landscape care, pool maintenance (if
applicable) and keeping the home looking like a Model Home
daily.
This often stops the monthly
bleeding.
Although the home owners still pay
the mortgage, the savings from the other monthly expenses often
pays for the cost of our services that are due at closing.
The added
financial burden of a second mortgage and the monthly carrying
costs each month may force your client to consider putting in a
renter.
A renter quite frankly has no
interest in the home selling and may deter a buyer for a variety
of reasons.
a
The length of the lease may inhibit a sale.
a
A renter may not keep the home presentable or available for
showings
a
Your availability to show the home may be limited
a
Placement of a yard sign or a lockbox may be inhibited as well
a
We’ve all heard horror stories with damage to a home from an
irresponsible renter.
When you enter a home, the feeling a buyer senses can make or break
a sale.
Real Estate Agent Benefits
Every home has a unique personality.
Our goal is to envelope potential buyers in a
home that they can envision living in themselves.
It should be warm, inviting and full of charm.
When MHA selects a Resident Staging Manager
(RSM) for a home, we carefully match up the furnishings to the home.
Then our professional
Interior Design Team decorates the home
to maximize the full potential using the RSM’s furniture, artwork,
lighting and décor to create a Model Home with that magic touch of
LIFE the RSM brings.
Today, it’s a
very strong buyer’s market.
A vacant property consistently results
in a loss of negotiating leverage.
A buyer’s perception is greatly affected in
two different directions when we compare a sale of a vacant home to
a furnished, sparkling clean and well groomed home.
1)
A buyer often sees a vacant home as
distressed, or may think that the home owner is desperate.
This often results in a low offer.
2)
Worse yet, a buyer may fear that there are
issues lurking undiscovered such as mold, plumbing or electrical
issues due to the home sitting vacant.
This may cause them to not even
consider the home!
An MHA home is one that is in model home condition and
remains ready for showings daily.
MHA transforms a vacant house into an attractive and often
enchanting home that invites a prospective buyer to envision living
in the home as they tour it.
We begin by matching up
furniture and a Resident Staging Manager (RSM) with the property.
Our RSM’s are carefully selected and
groomed to be an extension of your marketing solution for the
property.
When you or another realtor calls the RSM to
schedule a showing, they will try to have the lights on and the home
one of the most inviting you will have to show in your portfolio.
Unlike a home owner or a tenant, their role is to manage the staging
of the home and they are eager to have the home shown in the best
condition at all times.
You benefit from a beautifully furnished Model Home atmosphere with
the added benefit of a touch of life the RSM provides.
We look forward to assisting you and your client better market their
home through our win/win results oriented services!
They support you in having the property Model
Home show-to-sell ready from 9 – 6 seven days a week.
Home Owner Financial Considerations:
Our Time-tested & proven professional home staging services have helped Real Estate Agents and Brokers close more sales of upscale residential properties for higher prices in shorter times throughout the country!